Pimlico Plumbers Marketing Success Story
With over 8 years of hands-on experience running the digital marketing for Pimlico Plumbers — the UK’s most successful plumbing company — I know exactly what it takes to get your phone ringing and your calendar fully booked.
When Pimlico Plumbers sold for a staggering £144 million, my Google Ads, SEO, and social media strategies played a key role in driving that incredible growth. Now, we’re offering that same proven marketing expertise to ambitious plumbing companies across the UK.
What I Did For Pimlico
Google & Microsoft Ads Management
Google SEO
Social Media Marketing
Digital Strategy
What Pimlico Say
Alex Gill has been instrumental in keeping Pimlico at the forefront of the market for the last few years. Their expertise and understanding of our business has delivered us opportunities through PPC and SEO strategies over and beyond our expectation.
Tony Davison
Pimlico Plumbers Marketing Director
Case Study: Optimising Campaign Performance for Enhanced Lead Generation
The Challenge
Our client sought to achieve three key objectives:
- Reduce overall account monthly spend
- Decrease cost per acquisition (CPA)
- Increase lead volume during peak periods to align with workforce availability
The Strategy
Following an in-depth audit of the account, we identified critical areas for improvement. Notably, mobile campaigns were significantly outperforming desktop campaigns at a 2:1 ratio, indicating a major opportunity for optimisation. To capitalise on this insight, we implemented the following strategic initiatives:
- Campaign Refinement: Segregated keyword match types and device-specific targeting to enhance precision and relevance.
- Expanded Location Targeting: Widened location parameters for top-performing campaigns to capture a larger, high-intent audience.
- Budget Optimisation: Adjusted spend allocation to prioritise peak periods, ensuring maximum exposure when demand was highest.
- Continuous A/B Testing: Regularly tested and refined ad copy, optimising for higher engagement and conversion rates.
- Granular Campaign Structuring: Created highly specific campaign segments to enhance ad relevance and performance.
- Advanced Optimisation Techniques: Leveraged industry best practices and proprietary methods to drive efficiency and maximise ROI.
The Results
The implementation of these strategies yielded remarkable improvements:
- 44% increase in lead volume year-over-year
- 21% reduction in CPA within the same period
By refining campaign structures, optimising ad spend, and leveraging advanced digital marketing techniques, we successfully enhanced lead generation while reducing costs. This strategic approach not only improved immediate performance but also set a foundation for sustained success in future campaigns.